The keyword prices of the 375,000+ keywords that have search engine bid prices of $1 or more. By identifying the highest paying keywords on the Internet, allows website owners to dramatically improve earnings in Google’s AdSense™ program.
Google charges advertisers on a price per click (PPC) basis. That is, advertisers pay only when a user clicks on their advertisement. Advertisers bid against each other to receive better placement in the results, and the bidding price for each keyword differs.
For example, the keyword “weather” is only worth 5 cents or less to most advertisers, while keywords such as “mortgage” often yield $5 or more per click. Since Google splits its advertising revenue with you on a click-by-click basis, you obviously want the ads that Google delivers to include the highest paying keywords.
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